Cat Mascot for an App

Hi everyone! I’d like to share the process of developing a mascot for an app. The task was to create a cat that could become the face of the app, boost user loyalty, and eventually be featured in social media content.

First, I prepared several different character options and considered what the cat could be like, why it might appeal to us, how it would interact with users, and where they would find common ground.

After selecting the most successful and suitable option for everyone, I chose several color schemes.

Next, the necessary poses were developed. I focused on preserving the cat's character within the poses, thinking about how this specific cat would perform certain actions. The goal was to ensure that these poses weren't just generic but instead aligned with the cat's personality and behavior, allowing it to become a strong brand face.